Reference this guide when making any materials promoting or involving IntegriTEA.
The information is simple, and those familiar with the brand will already have an understanding of the elements outlined in this guide.
The trick is to adhere to them - reference this document often, resist the urge to deviate from the guidelines provided here, and ask questions when you find a situation that forces you to go away from these rules.
The result will be a consistent brand aesthetic across the board, creating a lasting impact on those who interact with IntegriTEA.
For questions about branding, contact Greg and Stuart Brenner.
Click here to download the full walkthrough of our brand guidelines. It covers logos, colors, fonts, and usage examples.
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RGB: 106, 182, 73
CMYK: 63, 4, 96, 0
HEX: #6AB649
PMS: 360 C
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
HEX: #FFFFFF
RGB: 22, 19, 9
CMYK: 66, 64, 73, 84
HEX: #161001
PMS: Black 6C
RGB: 218, 40, 96
CMYK: 10, 97, 47, 0
HEX: #E81F64
PMS: 213 C
RGB: 241, 160, 41
CMYK: 3, 42, 95, 0
HEX: #FAA31A
PMS: 2013 C
RGB: 67, 67, 67
CMYK: 67, 60, 59, 44
HEX: #444444
PMS: 425 C
RGB: 50, 167, 194
CMYK: 72, 15, 19, 0
HEX: #27B0CD
PMS: 311 C