Brand Guidelines

Version 1.0, last updated 9-25-20

Introduction


Reference this guide when making any materials promoting or involving IntegriTEA.

The information is simple, and those familiar with the brand will already have an understanding of the elements outlined in this guide.

The trick is to adhere to them - reference this document often, resist the urge to deviate from the guidelines provided here, and ask questions when you find a situation that forces you to go away from these rules.

The result will be a consistent brand aesthetic across the board, creating a lasting impact on those who interact with IntegriTEA.

For questions about branding, contact Greg and Stuart Brenner.

greg@integritearocks.com
stuart@integritearocks.com

Download Brand Guidelines


Click here to download the full walkthrough of our brand guidelines. It covers logos, colors, fonts, and usage examples.

Download Visual Guidelines

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Icons


Brand Colors


PRIMARY COLORS

Green Tea

RGB: 106, 182, 73
CMYK: 63, 4, 96, 0
HEX: #6AB649
PMS: 360 C

porcelain

RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
HEX: #FFFFFF

CHARCOAL 

RGB: 22, 19, 9
CMYK: 66, 64, 73, 84
HEX: #161001
PMS: Black 6C

 

SECONDARY COLORS

rose 

RGB: 218, 40, 96
CMYK: 10, 97, 47, 0
HEX: #E81F64
PMS: 213 C

orange peel 

RGB: 241, 160, 41
CMYK: 3, 42, 95, 0
HEX: #FAA31A
PMS: 2013 C

earl grey

RGB: 67, 67, 67
CMYK: 67, 60, 59, 44
HEX: #444444
PMS: 425 C

BLUEGRASS 

RGB: 50, 167, 194
CMYK: 72, 15, 19, 0
HEX: #27B0CD
PMS: 311 C

Brand Fonts


BRANDON PRINTED ONE (Regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Get Font

Kabel-Black (Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Get Font

WorkSans-Medium (Regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Get Font